A Q&A with Ted Rose on the Future of the Finance and Accounting Industry

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Rose Report: Issue 47

We recently sat down with Rose Financial Solutions’ (RFS) CEO Ted Rose for his take on where the finance and accounting industry is headed and the role his company will play in its evolution.

How has the finance and accounting industry changed in the past couple of years, and how did RFS help create that change?

The finance and accounting services that clients value and expect are no longer only about ensuring compliance and maintaining records. Clients also want proactive strategic advice and guidance that helps them make better decisions. This paradigm shift requires firms to not only invest in a highly skilled finance and accounting staff but also in advanced technology that provides greater visibility into financial performance.

Without a doubt, the advent of cloud computing has had a significant impact on the accounting industry by allowing accounting firms to collaborate with their clients through access to the same financial system. However, electronic workflow technology that streamlines data processes is where the real transformation is taking place. Automated workflow structures finance, accounting, and related meta data in order to eliminate tedious manual processes, improve efficiency, limit risks, and reduce human error. Most importantly, structured data becomes exponential, creating novel information that provides companies with insight that drives informed decision making.

As an industry innovator in finance and accounting outsourcing, RFS has been at the forefront of the technology evolution. In 2005, we led the charge in transitioning manual accounting methods to automated processes by implementing electronic workflow solutions into our outsourcing services. Through continuous innovation and improvement, we’ve developed and deployed our Finance as a Service (FaaS) solutions that is the next generation of finance and accounting outsourcing.

What is the difference between Finance as a Service and Accounting Outsourcing?

Traditionally, accounting outsourcing provides support to back-office functions such as data entry, maintaining payroll, making sure financial records are up-to-date, account balances are reconciled, etc. Finance as a Service (FaaS) goes beyond mainstream finance and accounting outsourcing by leveraging the strength of highly skilled professionals, standardized processes, and advanced workflow technology to deliver the strategic guidance needed to improve financial performance and drive growth. Simply put, FaaS consolidates the finance and accounting capabilities of an entire in-house staff, including high level CFO support, at the fraction of the cost. Since FaaS is scalable, the level of service adjusts as your company grows.

At RFS, we’ve wrapped over 25 years of expertise into our FaaS solution that combines a team of experienced professionals with our leading-edge workflow technology, EasbyTM powered by RFSWorkflowTM. What makes our FaaS solutions so unique is that it turns your current accounting system into an invaluable business intelligence tool with functionality traditionally only available in a highly customized Enterprise Resource Planning (ERP) system. Easby seamlessly integrate with your current accounting software, streamlines processes, and ties all your financial and non-financial information together into a high-level dashboard that delivers a 360-degree view of your company’s financial performance.

Where do you think the finance and accounting industry is headed? And what role will RFS play in the future of the industry?

Accounting technology is advancing expeditiously, and it’s having a significant impact on how companies plan for the future. While artificial intelligence (AI) and machine learning (ML) were thought to be far-fetched aspirations not long ago, utilizing these technologies is where the finance and accounting industry is heading. However, in order to reap the benefits of AI and ML, electronic workflow processes must be in place. With automated processes, AI and ML will be able to code, route and analyze information, and provide additional insight based on future financial results based on market data trends.

While AI and ML are powerful business tools, they still require human expertise to concentrate on data analysis, process development, and strategic initiatives. Although the full benefits of AI and ML may take years to manifest, businesses that want to be industry leaders must invest in the infrastructure and people that can take advantage of the promise of these technologies. That’s why RFS continues to focus on constant improvement and equipping our forward-thinking professionals with the tools they need to deliver innovative solutions.

Schedule an introductory virtual meeting today to find out how we can help put you on the path to long-term success.

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By Matthew Scroggs January 10, 2024
Issue 72 - Data Driven and AI Enablement Strategies for 2024
By Matthew Scroggs January 10, 2024
Recent findings from Pigment’s Office of the CFO 2024 survey highlight a critical issue for business leaders – the prevalent use of inaccurate data in their decision-making processes. The survey reveals that a staggering 89% of finance leaders are basing their decisions on incomplete or faulty data. The foundation of successful business strategies depends on the quality and accuracy of the decisions made. As businesses navigate expansion and heightened competition, the reliance on data-driven insights has become critical. Harnessing the transformative power of accurate, reliable data enables informed and effective decision-making. Businesses with financial clarity will outpace companies that struggle with flawed data. Financial visibility will help businesses avoid common pitfalls while shaping a future oriented strategic vision. Why Is Most Financial Data Flawed? Financial Data often ends up flawed due to several factors. Disparate systems and fragmented processes within an organization can cause increased inaccuracies over time. The lack of standardization of data within an organization introduces complexities and leads to inconsistencies in data handling. Nomenclature and connectivity issues further compound the problem, making it challenging to establish a framework for data organization. When these issues persist, they pave the way for flawed data, hindering accurate analysis and decision-making. Improving Financial Data with a “Single Source of Truth” Addressing the complexity of inaccurate financial data requires a strategic approach. Streamlining systems and processes and implementing standardized, data-oriented procedures across departments can mitigate inaccuracies stemming from disparate systems and fragmented processes. Moreover, establishing a unified nomenclature and resolving connectivity issues are pivotal to ensuring data integrity. By instituting a cohesive framework for data organization and management, businesses can tackle the root causes of flawed financial data. Establishing a single source of truth consolidates data into a single data structure. This allows for the streamlining of processes, reduction of complexity, standardization of nomenclature and improved connectivity. In essence, a single source of truth reduces errors by ensuring everyone in an organization refers to the same accurate information. This unified data hub speeds up decision making and lays the groundwork for integrating AI into future financial operations. Enter Easby, a system of engagement that standardizes financial activities and data while improving data integrity. As a CFO Co-Pilot, Easby streamlines data handling and reporting, allowing leaders to make better decision based on better information. Easby reduces administrative activity and promotes data-accuracy, improving decision-making and driving companies toward success in our competitive business environment. Easby connects with your accounting system of record to become a “single source of truth”, centralizing data and refining processes. By streamlining data collection and reporting, Easby empowers leaders to refocus their efforts on strategic growth initiatives. To discover how Easby can become your CFO Co-Pilot while fortifying the future of your organization, we invite you to schedule an introductory call with Rose Financial Solutions (ROSE). Schedule an Introductory Call
By Matthew Scroggs January 10, 2024
Technology, Data and Automation are transforming decision-making, especially with the democratization of Artificial Intelligence (AI). This transformation is especially pronounced within finance, where AI's emergence is influencing financial system strategies, placing a premium on structured data for AI-driven initiatives. However, the ability to utilize AI effectively heavily relies on data organization and security. Organizing data includes data consolidation, categorization, and tokenization. This organization can help establish the groundwork for your company to benefit from the full potential of a wide-range of AI-driven use-cases. Consolidating Diverse Data for Unified Insights Data consolidation includes merging and unifying diverse data sets from multiple sources into a single source of truth. Let’s consider a corporation that operates across various states. Each division might maintain financial and operational records, such as sales figures, payroll, operational expenses, and inventory in disparate systems. Data consolidation in this scenario involves merging these diverse datasets from different divisions into a singular, centralized system. For instance, combining sales data from different regions, integrating it with payroll and inventory records, and aligning financial reports across divisions creates a comprehensive overview of the company's overall performance. This consolidated data allows for better analysis of revenue streams, cost optimization strategies, and more accurate forecasting across the entire organization, aiding in strategic decision-making for the whole company. Enhancing AI Precision through Categorization Categorization involves sorting data into specific items or categories based on various parameters or attributes. It's about organizing and labeling data in a structured manner. For example, in accounting, data categorization refers to sorting expenses into a variety of dimensions, such as general ledger codes, department codes, project codes, etc. These codes are normally broken down into logical categories that help users and AI understand that certain vendors are related to travel and others are related to office supplies, or utilities. In AI-driven strategies, categorization is paramount for contextualizing and organizing information effectively. By classifying data into relevant categories or items, AI systems can understand the nuances of different data sets. This categorization allows for more precise analysis, facilitating the extraction of actionable insights and comparisons that are crucial for decision-making. Tokenization for Advanced Data Efficiency and Security Tokenization is the segmentation of complex data into smaller, more manageable units known as tokens, each representing individual pieces of data or information. This process primarily focuses on maintaining confidentiality when inputting data into AI systems. Its core objective is safeguarding sensitive data by substituting identifying information with distinct tokens or representations. By implementing tokenization, organizations create a protective barrier around sensitive information, like personal or financial data, thwarting AI from associating the data from a specific entity. Tokenization ensures that AI algorithms work with transformed data. For instance, tokenization involves converting sensitive data, like vendor names, into random tokens in financial transactions. This not only enhances security by safeguarding sensitive information but also streamlines data analysis by reducing the complexity of the dataset. In AI strategies, tokenization is a critical step. By segmenting data into tokens, AI algorithms can more effectively identify patterns, trends, and correlations within the information, ultimately enabling more accurate predictions and insights, all without providing the AI with sensitive information. Leveraging Integration Opportunities with AI Consider a company working to streamline its accounting processes. The organization creates a unified database through data consolidation and tokenization. The integration of AI technology allows for the use of machine learning to automate transaction coding, a move that significantly reduces manual workload while improving processing accuracy. Other examples of AI integration include automating graphic analysis and categorization creation. For instance, AI-driven tools can autonomously generate visual representations of complex datasets. Moreover, within categorization, AI systems excel at continuously refining and automating the sorting of diverse data sets into specific categories or segments, ensuring accuracy and efficiency in data handling. Finally, AI-driven tools leverage historical patterns to track and analyze financial behaviors. For instance, by examining past expenditures, these systems identify trends, anomalies, and potential cost-saving opportunities. This level of insight allows businesses to make more informed decisions regarding budget allocation, identifying areas for optimization and possible financial risks. Scaling Efficiently Through AI-Driven Strategies By merging AI-driven strategies with data management, businesses gain adaptability. This agility powers informed decisions, intelligent resource allocation, and proactive risk management. This approach isn't just about navigating competition; it's about efficient scaling and strategic growth, representing a shift towards growth while benefiting from financial clarity. This strategic combination empowers businesses to thrive, evolve, and seize opportunities in a constantly changing business environment. Schedule an introductory call with us today to explore how optimizing your data strategy can enhance your adaptability, drive informed decisions, and propel your business towards scalable growth. Schedule an Introductory Call
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